![]() Surprising: the infographic content gave some sort of surprise in that it was not expected or counterintuitive in content type.Aspirational: the infographic was motivational or inspirational and helped you to achieve something you want.Useful: the infographic provided helpful, practical information that helped the viewer with something they could use in real life.Challenging: the infographic challenged thinking or took the viewer out of their comfort zone – for example, a chart showing the number of deaths caused by Malaria.Funny or cute: enticed them to laugh or an “awww”-like reaction such as seeing a cute kitten.Venngage coded the infographic reactions as one of the following: Here are the resulting 6 “Formulas” for creating the Perfect Pinterest Infographic: ![]() Let's take a look: Create Infographics that Get Results with these 6 Formulas They then evaluated the most popular infographic types by performance, by looking at the number of pins and likes. They evaluated the infographics in terms of a range of measurements including: The Venngage team looked at 200 Infographics on Pinterest to try to work out the formula for the Perfect Pinterest Infographic. What is Venngage? It's a tool for making… guess what? Infographics. The guys at Venngage reached out to me about some cool research they had completed, with some findings that are super useful for my audience. I've also included some great tools and infographic tips for creating short infographics in this post.īut it's time for some new data and a fresh perspective on what is working NOW to help you create infographics, especially on Pinterest where they are the most successful. I have written about infographics a lot on this blog, including my ideas about what makes up a great infographic. Infographics have been popular on Pinterest for years now and they continue to drive massive shares and traffic back to blogs and websites. BY DONNA MORITZ | PUBLISHED 21 JULY, 2017
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